Aerial Marketing in an Age of Advertisement Challenges－liverpoolfchk的部落格

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Marketing Managers have the painstaking task of testing the waters and discovering what types of advertising work for their company, and which ones completely fail. This can be a very stressful and overbearing task with so many options and methods available for advertisement. Companies of all types strive to market their products via television. Every company dreams of seeing their products or services advertised in front of large audiences on a commercial during a primetime show.

However, television advertisement isn’t what it used to be. In this technologically advanced age, people all over the world have found ways to avoid watching commercials during their programs. Four out of five people polled in 2008 revealed that they no longer watch television shows when they regularly air (except for special occasions) but prefer to record their shows so that they can fast forward through commercials. These figures are startling to consider when so many companies have invested millions upon millions of dollars in television advertising.

The problem is that consumers have gotten sick and tired of feeling overwhelmed with adverts. In fact, many parents no longer allow their children to watch television. Not because of violence in television shows, but because they are fed up with their children being bombarded with advertisements that make them think they need or have to have a specific toy or product.

This is why marketing managers and individuals in charge of advertising for a company of any size, have to think of less intrusive and “annoying” methods of advertisement that can still reach large audiences.

Forgo Television Advertisement for Aerial Marketing

Aerial advertisement is one of the most neglected forms of advertising available to marketing managers. However, aerial advertising has been statistically proven to be more effective than radio and print advertising combined! The problem is that many marketing managers have become so consumed with the idea of making a popular commercial that they fail to look outside the box at more cost effective methods of advertising that have the potential to reach mass markets and viewers.

With aerial advertisements a company can create a blurb or simply advertise their website or a special promotion or event via a simple text banner blown behind a plane or via a billboard style banner presented in the same manner.

These types of advertisements really catch the eyes and attention of everyone who looks upon them. It should also be noted that 95% of people who hear a plane, will actually look up to the sky. Additionally 85% of people who see an aerial banner will recall the specifics of the banner up to a week after they viewed it. You would be hard put to get this kind of response from television or radio ads.

Become more intimate with your customers with the use of aerial banners. Have them flown over specific target areas, over major sporting events, above outdoor concerts, or amusement parks. The locations are endless and the potential to reach thousands at a more personal and memorable manner is yours for the taking.